Founding / lead product designer
11+ years turning complex product problems into simple experiences across consumer products, SaaS and growth
Activate distant users by providing relevant information
Elevating new home buyer experience
CRO Optimization for local bus aggregator
Two membership models in one gym app
Aligned shattered experience under user friendly dome.
A high-data-load platform for the trades.
Product designer, eleven years in, across consumer products, SaaS and enterprise platforms. I work where product direction meets the details that decide whether it holds up — the state nobody drew, the step that happens off the screen, the number that doesn’t add up.
Born in Kyiv, based in Barcelona. I’ve been the founding designer on a 0 → 1 trading product, the lead on a consumer rebrand and the first end-to-end journey built on top of it, and a senior designer inside a large travel platform. I also lead and mentor — most recently a team of five, taking them from junior to middle.
Teaching & speaking
200+ designers taught across eight cohorts, two of them international with ABB. Curriculum, weekly workshops, and mentoring designers from junior to middle.
Workshops & talks01 / Find the right problem
I check whether the problem is the one people named. A Momenticket audit started from a conversion funnel and ended by disproving it — the instrumentation was broken and the real number was twenty times higher. At Jome nothing in the analytics asked for a rebuild; the buying journey already existed, hidden in a header dropdown that closed when you clicked away.
02 / Make the idea tangible
I design the version that can be tested, then let the test win. The Jome hub was first drawn as five stages revealed one at a time — the kinder-looking option, and the wrong one. Unmoderated testing showed that hiding the next steps disoriented people rather than calming them, so it shipped as nine steps on a single screen.
03 / Build it together
I design inside the constraints the team actually has. At Kiwi that meant an SEO component library that cut experiment cost threefold and let the team ship pages without me. At Vantage Lumber it meant turning a founder’s trading knowledge into rules an engineer could build and a trader could argue with.
Senior Product Designer
Design for a property-management platform used by 50,000+ short-term rental operators across 100+ countries, on multi-stakeholder workflows where a change for one role lands on three others.
Lead Product Designer
Led product design at an early-stage startup selling new-construction homes to first-time buyers: the rebrand from NewHomesMate to Jome, the design system behind it, and the Buyers Hub — the first end-to-end view of a purchase that mostly happens off the screen. Simplified the acquisition quizzes, raising acquisition by 27%.
Senior Product Designer
Two and a half years on search experience for one of Europe’s largest travel platforms — 100M+ travellers a year across 200+ countries — across a run of projects rather than one: landing pages optimised against FullStory analytics and user interviews in several languages and currencies, an SEO component library that cut experiment cost threefold and preparation time by half, and Destination Preview, which lifted CTR to booking started from KiwiDeals pages by 15%.
Destination Preview is the one written up here. Read the case
UI/UX Mentor & Coach
Taught UI/UX to 200+ students across eight cohorts, two of them international in partnership with ABB. Wrote the curriculum and ran weekly workshops on interaction design.
UX Architect → Senior UX Architect, Team Lead
UX architecture for industrial software at one of the world’s largest oilfield services companies: enterprise workflows, SCADA views and dashboards for engineers managing live operational data, and a node-based editor for configuring custom alarms. Led a team of five designers and took them from junior to middle.
Earlier
Product and UX design across agencies and product teams in Kyiv and remotely.
